Due to open in November, the 12,000 sq ft store will assemble a range of global brands menswear, ladieswear and kidswears in addition to some accessories. International brands are invited to partner us in this growing segment.
Blush open its first outlet store at Mitsui Outlet Mall after more than a decade of opening many boutiques at shopping centre. The store carries brands like Maidenform, French kiss, Elle Lingerie and ladies socks from Fruit of the Loom at great discounts.
The first Blush! outlet opened in 2000 at Scotts Shopping Centre, and was the biggest lingerie boutique in Singapore occupying 2,700 square feet. Within the first two years of its operation, Blush! opened nine other outlets. Since then, another six more outlets have been opened, giving the company a total of 15 outlets.
Blush! boutiques offer a number of well-renowned lingerie brands such as DKNY, Maidenform, and Princesse Tam Tam. The company has also introduced two labels on its own Blush! and French Kiss. The brands offer world-class products that are specially fitted to Asian women.
The lingerie boutique market has great potential and more Blush! boutiques are planned to cover the entire regional market.
At present, Blush! is rapidly expanding regionally through franchised outlets in line with the company's mission to become the desired shopping destination for mid- to high-end lingerie in the region.
Blush!'s advertisements have won many prestigious international advertising awards such as the Cannes Lions, the Creative Awards, the British Design and Art Direction Awards, the One Show, the Malaysian Creative Circle Awards, the Australian Writers and Art Directors Association Award and consecutive wins in the New York Festival Awards in 2002 and 2003.
In 2004, Blush! won the Promising Brand Award in Singapore for its excellent branding as well as attaining Superbrands Status for the next two years for 2004 and 2005.
In 2006, Blush! was the winner of Franchisor of the year 2006.